Hilarious little side project by Droga5 project manager Asa Block. Hot Malm mimics
a porn ahem, an adult website – but the best part is, each thumbnail links to the actual product on the Ikea website. At first it was thought to be a campaign by the agency due to a tweet from agency creative chair David Droga, but that claim has since been debunked. Some great writing on there, too – with headlines like “Malm on Malm action,” “Malm Gets Wood In Every Hole” and “Check out the Pussy on this Hot Malm.” The site is VERY safe-for-work, so don’t hesitate to check it out.